Donor Generations: Shedding some light on the way various generations of donors engage in charitable giving

Donor Generations: Shedding some light on the way various generations of donors engage in charitable giving

Joanne Fritz (, 2010), states in an interesting article on the subject of Charitable Giving by different Generations, (which ultimately serves as the core of my pilot study for this course), that in a recent study done by Convio, Edge Research, and Sea Change Strategies, considerable light is shed on the way various generations of donors actually engage in charitable giving.

“The study points out that while the majority of fundraising is targeted to, and meant to attract, mature donors (those born before 1945), that segment is rapidly shrinking. So how should fundraisers reach the next wave of donors while continuing to derive the most possible in gifts from the Matures?

The fact is that Matures still give the largest gifts, even as their generation decreases in numbers, while younger donors, from Baby Boomers (born 1946-1964) to Generations X (1965-1980) and Y (1981-1991), must be encouraged to fill the ranks. The problem is that the same methods that appeal to Matures don’t always work with younger donors.”   


About kieks

Who am I...? well, firstly, at 22 it's still not so easy to answer this supposedly simple question. I'm a different person today than I was a year, or even 6 months ago. Maybe tomorrow I fall in love, meet a new friend, be part of a miracle, experience a tradegy or listen to an inspirational song and see things differently than I do today... But at this moment in time, in a nutshell I would say that I'm completely content. What can you say about yourself that would make you more special, or any different than the person sitting next to you, except for your height, hair colour and shoe size..what makes ME different? extraordinary? unusual? exceptional? The answer lies deep, deep down to the furthest and yet unreached bottom of my soul - a place still waiting to be fully discovered, explored and exploited... the quest to find that piece of extraodinariness is a long and tough yourney of its own, for some (better) days the answer floats up to the surface and glows for a while in the life's sunlight...other days that same glistering confidence of yesterday seems to sink away to a place where it's light is almost impossible to see...About myself? Who am I? I am the girl who, inspite of stormy seas, believes that, by letting your extraordinariness float on the surface you see the light reflect on the faces of those who look at you...

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s