The Brand called ME…


Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands.   Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you, how they experience you, and everything that they see as being a part of who you are and what you stand for.  In some ways it’s outside your control, people are allowed and do make their own assumptions, whether it’s true or not, but you obviously have some influence over it.

Personal branding is unavoidable and a part of living in this mostly superficial world. As others interact with you, they’ll automatically form mental associations that connect you with certain labels, often within the first few seconds. You can’t avoid being labeled, as harsh as it may sound, and other people can’t avoid labeling you. It happens automatically because our brains are wired to recognize patterns and form associations. The labels people attach to you become part of your personal brand.

Your personal brand can be said to separate you from the nameless masses. The label that you place on yourself identifies WHO you are. To promote that personal trademark, your strategy needs to include social networking venues like Facebook and Twitter and LinkedIn.  It is important to establish long-term goals for your personal brand and work toward a definitive purpose of what you desire to achieve with your personal brand.


About kieks

Who am I...? well, firstly, at 22 it's still not so easy to answer this supposedly simple question. I'm a different person today than I was a year, or even 6 months ago. Maybe tomorrow I fall in love, meet a new friend, be part of a miracle, experience a tradegy or listen to an inspirational song and see things differently than I do today... But at this moment in time, in a nutshell I would say that I'm completely content. What can you say about yourself that would make you more special, or any different than the person sitting next to you, except for your height, hair colour and shoe size..what makes ME different? extraordinary? unusual? exceptional? The answer lies deep, deep down to the furthest and yet unreached bottom of my soul - a place still waiting to be fully discovered, explored and exploited... the quest to find that piece of extraodinariness is a long and tough yourney of its own, for some (better) days the answer floats up to the surface and glows for a while in the life's sunlight...other days that same glistering confidence of yesterday seems to sink away to a place where it's light is almost impossible to see...About myself? Who am I? I am the girl who, inspite of stormy seas, believes that, by letting your extraordinariness float on the surface you see the light reflect on the faces of those who look at you...

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