Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you, how they experience you, and everything that they see as being a part of who you are and what you stand for. In some ways it’s outside your control, people are allowed and do make their own assumptions, whether it’s true or not, but you obviously have some influence over it.
Personal branding is unavoidable and a part of living in this mostly superficial world. As others interact with you, they’ll automatically form mental associations that connect you with certain labels, often within the first few seconds. You can’t avoid being labeled, as harsh as it may sound, and other people can’t avoid labeling you. It happens automatically because our brains are wired to recognize patterns and form associations. The labels people attach to you become part of your personal brand.
Your personal brand can be said to separate you from the nameless masses. The label that you place on yourself identifies WHO you are. To promote that personal trademark, your strategy needs to include social networking venues like Facebook and Twitter and LinkedIn. It is important to establish long-term goals for your personal brand and work toward a definitive purpose of what you desire to achieve with your personal brand.