Review and comments: The Social Media Marketing Book – Dan Zarella (2010)
Some praise for the book:
“Let Zarrella take you to social-media marketing school. You’ll learn more from reading this book than a month of research on the Internet.” -Guy Kawasaki, co-founder of Alltop.com
“If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan’s smarter. This book is why I say that.” -Chris Brogan, President of New Marketing Labs
“This book demonstrates a beginning to the endless possibilities of the Social Web.” – Brian Solis, publisher of leading marketing blog PR 2.0
These days, something very strange is happening…Advertising in the traditional sense of the word does not seem to work anymore and consist over the power it used to have. We as consumers are being BOMBARDED by more and more and more ads, messages and images every day, and we are quickly getting better and better at ignoring them… Marketers used to be able to just buy some TV commercials or a newspaper ad or two, but things have changed – now suddenly everybody owns Tivo and reads their news on the Web, skipping and ignoring the traditional space where advertisers used to catch their target market’s eye. This may sound like the end of the road for marketers, BUT – there’s hope. The growth on the social media domain is unthinkable, and has created a whole new platform for advertising and marketing which has started to become the norm for any company/brand to be competitive. Social Media has made it so easy for anyone to create and publish any kind of content, and the best news of it is – it’s for free. You don’t have to outspend your competitors anymore with billions worth of advertising in the traditional forms. These days it’s all about outsmarting them. Some interesting facts on the size of the Social media platform today are figures such as the following: Facebook has over 250,000,000 active users, over 350,000,000 people read blogs and more than 184,000,000 of them are writing their own. Youtube videos are viewed over 10,000,000 times every day. These almost unbelievable facts and figures might be scary, confusing and sound overwhelming just by looking at it… but as a marketer you don’t have to be, for Dan Zarrella (aka “The Social Media & Marketing Scientist”) with his book “The Social Media Marketing Book” introduces the social media platform and provides useful guidelines on how best to use this form of media for the most competitive marketing of any business.
The book motivates the reader to take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services – aka social media. Using the book as a tool, almost anyone can practice the workable and relatively simple solutions provided in the book, and make sense of this overwhelming and complicated social media environment. This easy-to-understand book introduces the reader to the entire concept of social media marketing and how it can be utilized differently for big brands as well as small or medium sized businesses. The book also focuses on areas such as social networks (Facebook, Twitter, MySpace and LinkedIn), blogging, forums, opinion and review sites and several other websites, and assists the reader in planning and executing social marketing strategies, as well as how to implement social media campaigns intelligently. To conclude it can be said that this book will help the reader choose the best, and avoid the worst, of the social web’s unique marketing opportunities.
Some other good / bad comments on the book:
- “It offers some interesting statistics, e.g. that people rather follow people without underscores or numbers in their Twitter account name.”
- “Straightforward tips about what to do and how to approach the various networks and tools”
- “I now finally want to register for a Digg and a Reddit account, so thanks for the kick up the arse, book”
- “Interesting statistics are interesting but mostly extremely obvious if you know your way around Social Media already”
- “Introductory level, couldn’t really teach me anything new (well, at least I can give it to work mates, they’re going to be happy about the level of pre-knowledge they need for this)”
- “A nice easy to read introduction to social media marketing”