Monthly Archives: September 2011





Surname                                           Du Bois

Name                                                 Mia Heleen

ID No                                                  890802 0183 089

                                                              (22 years of age)

Residential Address                     30 Hendrik Boom Street




Tel (home)                                         023 347 4693

Tel (cell)                                             082 922 9104

Nationality                                         South African

Sex                                                         Female

Marital status                                    Single

Dependants                                       None

Health                                                  Excellent

Home language                               Afrikaans

Other languages                              English (fluent), French 178 (First year studies 2008)

Driving licence                                 Code B

Religious conviction                    Christian


Sport:  Netball, tennis, soccer, touch rugby, horse riding, jogging

Music:  Singing, playing guitar, performing

Socializing and spending time with friends and family; enjoy meeting new acquaintances and                                                                                          interacting with people, working as promotional model / ambassador at functions /                                                                                                            launches in the media environment

Arts and culture:  Painting, drawing, being creative, reading, traveling, enjoying the                                                                                                         outdoors, animals



Degree:                                              BA Language and Culture

Graduated:                                        December 2010

Institution:                                        Stellenbosch University,South Africa


Post Graduate Diploma (PGD):    Marketing

Graduated:                                          December 2011

Institution:                                         Stellenbosch University, South Africa


Currently enrolled for:              Masters (MA) in Media Theory and Practice

Institution:                                         University of Cape Town (UCT)


First year (2008)

Subjects:       French  (Distinction)

Psychology  (Distinction)

Information Technology Skills

Theatre Studies

Afrikaans en Nederlands  (Distinction)

English Studies

Second year (2009)

Subjects:       Psychology   (Distinction)

Afrikaans en Nederlands  (Distinction)

English Studies

Theatre Studies

Third year (2010)

Subjects:       Afrikaans en Nederlands (Distinction)

English Studies

Theatre Studies (Distinction)

Meta Science (Distinction)

2007            Certificate:     Matric

Institution:    Montana High School, Worcester,  South Africa


Afrikaans 1st Language      HG      A

English 1st Language           HG      A

Biology                                    HG      A

Business Economics           HG      A

Home Economics                 HG      A

History                                     SG      A

Art:  Painting                          SG      A

Average:                                  97.4 %




Stellenbosch University


Elected Vice-Primaria (Irene Ladies Residence)

One of the Top Achievers in Afrikaans and Nederlands (318 & 348)

Top Ten Netball:  Irene Residence


Invited to become a member of the Golden Key International Honour

(International Society for Academic Excellence)

Editor:  Irene Residence Annual Newspaper

One of the Top Achievers in Afrikaans and Nederlands 278 (2009)

Residence Sport Representer:  Netball

Member of Residence 1st Team netball (Won Maties netball Summer league April 2009)

JOOL / RAG committee (Marketing)

Member of Irene 1st Team soccer

Member of Irene Kleinsêr as well as Molassesêr

Presented MK-Campus music television show in November 2009


One of Top achievers in Afrikaans and Nederlands 178 (end of 2008)

Crowned Winner of Miss Republiekfees 2008

(Helderberg Male Residence)

Runner-up:  Miss Irene Residence

Top Ten Netball:  Irene Residence

Member of Irene 1st netball team

Member of Irene 1st soccer team

Member of Irene Kleinsêr as well as Molassesêr

Residence Huisdans committee

Was chosen to feature in annual SRC election campaign promotional video

Montana High School

2007         Grade 12:

Award for Top-achiever / DUX-student:  Grade 12 (97,4%)

Award for DUX-student of the Year / Matriculant Of The Year

2nd place in Western Province:  Senior Certificate 2007 – History (99%)

Honorary colours for Academic Excellence

Member of Student’s Council / Prefect 2007

Half-honorary colours for Netball and Tennis

Award for Best Senior Debater:  Grade 11–12

(ATKV debating competition)

Member of school’s Spirit-Committee

1st Team:  Netball, Tennis

Mr. and MissMontana:  Runner-up 2007

2006          Grade 11:

Academic Top-achiever (1st place in grade):  Grade 11

1st Team:  Netball, Tennis

Half-honorary colours:  Tennis


YOU / HUISGENOOT Magazine:  31 May – 11 June 2010

Exposed to: Staff meetings and planning sessions; several media launches; various departments

Assistance and responsibilities:  Administration, fashion sourcing and assisting Fashion editor before and during shoots; assisted in organizing You / Huisgenoot Annual Hero function; involvement in community outreach projects; general office assistance.


Worked as Brand ambassador, promotional model and marketing assistant for the following clients / companies since September 2010:

  • British American Tobacco (BAT)
  • Distell
  • Mercedes Benz
  • SAB



Izelle Venter

Editor: You / Huisgenoot Magazine

Tel:                   021 406 3208

Cell:               082 331 8087


Frieda Le Roux

Promotions:  You / Huisgenoot Magazine

Tel:                  021 406 3943

Cell:                082 7424156


Mr Gerhard Biesenbach


MontanaHigh School

Tel:                  023 347 0476



A Few Good Ones….on Marketing ;)


“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

–    Leo Burnett

“Many a small thing has been made large by the right kind of advertising.”

– Mark Twain

“Without passion, you don’t have energy; without energy, you have nothing. Nothing great in the world has been accomplished without passion.”

– Donald Trump

“Business has only two functions – marketing and innovation.”

–    Milan Kundera

“Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.”

–          George Soros

“There is more similarity in the marketing challenge of selling a precious painting by    Degas and a frosted mug of root beer than you ever thought possible.”

– A. Alfred Taubman

“We’re obviously going to spend a lot in marketing because we think the product sells  itself.”

–          Jim Allchin

“The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity.”

–          Margaret J. Wheatley

The Brand called ME…


Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands.   Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you, how they experience you, and everything that they see as being a part of who you are and what you stand for.  In some ways it’s outside your control, people are allowed and do make their own assumptions, whether it’s true or not, but you obviously have some influence over it.

Personal branding is unavoidable and a part of living in this mostly superficial world. As others interact with you, they’ll automatically form mental associations that connect you with certain labels, often within the first few seconds. You can’t avoid being labeled, as harsh as it may sound, and other people can’t avoid labeling you. It happens automatically because our brains are wired to recognize patterns and form associations. The labels people attach to you become part of your personal brand.

Your personal brand can be said to separate you from the nameless masses. The label that you place on yourself identifies WHO you are. To promote that personal trademark, your strategy needs to include social networking venues like Facebook and Twitter and LinkedIn.  It is important to establish long-term goals for your personal brand and work toward a definitive purpose of what you desire to achieve with your personal brand.

Some more poetry……



By Mia du Bois

Majestic magnificent beast

tis’ been so until today

obediently succumb to his master’s wish

but still

not in the least

losing nature’s own stubborn will.

powerful gracious creature

silently, mysteriously. .

God’s creation in every feature.

proud beyond compare

long muscular legs standing tall and strong

As if to say, come closer, if you dare.

carrying man and his burdens

without complaint or refusal

since the dark ages

and still humbly, thankfully accepts

but a little fodder

rejecting any form of wages.

on it’s hind legs it sometimes

reaches for the sky

going up, up, up

proud head and mane in the air, as if trying to fly.

a pleasure wagon for young and old

a comrade in war and peace

nature created this beautiful being

body, soul, spirit poured into the perfect mould.

far would one have to travel

behold, beyond the unknown realm

where ancient pegasus graced the skies

and unicorns once raced the earth

to find

a creation as noble,

no matter what the source –

it’s been written in a thousand words and more –

as man’s best friend

the horse. . .

Review Time!


Review and comments: The Social Media Marketing Book – Dan Zarella (2010)

Some praise for the book:

 “Let Zarrella take you to social-media marketing school. You’ll learn more from reading this book than a month of research on the Internet.” -Guy Kawasaki, co-founder of

“If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan’s smarter. This book is why I say that.” -Chris Brogan, President of New Marketing Labs

“This book demonstrates a beginning to the endless possibilities of the Social Web.” –  Brian Solis, publisher of leading marketing blog PR 2.0

These days, something very strange is happening…Advertising in the traditional sense of the word does not seem to work anymore and consist over the power it used to have.  We as consumers are being BOMBARDED by more and more and more ads, messages and images every day, and we are quickly getting better and better at ignoring them… Marketers used to be able to just buy some TV commercials or a newspaper ad or two, but things have changed – now suddenly everybody owns Tivo and reads their news on the Web, skipping and ignoring the traditional space where advertisers used to catch their target market’s eye.  This may sound like the end of the road for marketers, BUT – there’s hope.  The growth on the social media domain is unthinkable, and has created a whole new platform for advertising and marketing which has started to become the norm for any company/brand to be competitive.  Social Media has made it so easy for anyone to create and publish any kind of content, and the best news of it is – it’s for free. You don’t have to outspend your competitors anymore with billions worth of advertising in the traditional forms. These days it’s all about outsmarting them.  Some interesting facts on the size of the Social media platform today are figures such as the following: Facebook has over 250,000,000 active users, over 350,000,000 people read blogs and more than 184,000,000 of them are writing their own.  Youtube videos are viewed over 10,000,000 times every day.  These almost unbelievable facts and figures might be scary, confusing and sound overwhelming just by looking at it… but as a marketer you don’t have to be, for Dan Zarrella (aka “The Social Media & Marketing Scientist”) with his book “The Social Media Marketing Book” introduces the social media platform and provides useful guidelines on how best to use this form of media for the most competitive marketing of any business.

The book motivates the reader to take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services – aka social media. Using the book as a tool, almost anyone can practice the workable and relatively simple solutions provided in the book, and make sense of this overwhelming and complicated social media environment.  This easy-to-understand book introduces the reader to the entire concept of social media marketing and how it can be utilized differently for big brands as well as small or medium sized businesses. The book also focuses on areas such as social networks (Facebook, Twitter, MySpace and LinkedIn), blogging, forums, opinion and review sites and several other websites, and assists the reader in planning and executing social marketing strategies, as well as how to implement social media campaigns intelligently.  To conclude it can be said that this book will help the reader choose the best, and avoid the worst, of the social web’s unique marketing opportunities.

Some other good / bad comments on the book:

  • “It offers some interesting statistics, e.g. that people rather follow people without underscores or numbers in their Twitter account name.”
  • “Straightforward tips about what to do and how to approach the various networks and tools”
  • “I now finally want to register for a Digg and a Reddit account, so thanks for the kick up the arse, book”
  • “Interesting statistics are interesting but mostly extremely obvious if you know your way around Social Media already”
  • “Introductory level, couldn’t really teach me anything new (well, at least I can give it to work mates, they’re going to be happy about the level of pre-knowledge they need for this)”
  • “A nice easy to read introduction to social media marketing”

Eat your Heart out…..

The Art of Living

by Mia du Bois

You were only an idea

A momentary single creative thought

Somewhere in the right hemisphere

Of your Artist’s brain.


In one explosive moment

Of utter euphoric inspiration

The creator’s pencil dotted you down

On the canvas of life

Only a dot you were

Invisible to the unappreciative artistic eye

Slowly your outlines were

Carefully marked

A few crucial shadows here and there

Began to give dimension

To your stick-like pencil frame.

A pencil sketch you could not stay

You were not a ghostly watercolor creation either

For that your colours were too vibrant

No –

A worthy thick-based, extraordinarily

Beautiful oil painting you were destined to become…

…Some good, old, reliable, ground truths..;)


“Your fences need to be horse-high, pig-tight and bull-strong..”

“Never judge folks by their relatives.”                                                                                       “ALWAYS drink upstream from the herd”

“The best sermons are lived, not preached.”

“Forgive your enemies. It messes up their heads.”

“If you find yourself in a hole, the first thing you need to do is to stop digging.”

“Every path has a few puddles…”

“It doesn’t take a very big person to carry a grudge.”

“Sometimes you get, sometimes you get got.”